Where art advisory begins: Strategy first, everything else follows

Let's be honest: commissioning a bronze sculpture for your lobby because "it looks expensive" is the corporate equivalent of wearing a designer logo inside out. Everyone can see what you are doing, and it's not working.

© Uchronia

The nucleus: Your Why

Whether you are curating a private member's club, designing a wellness sanctuary, orchestrating a flagship retail experience, or reimagining a heritage hotel, the question isn't which artist to commission. It's why art matters to your brand at all.

Every engagement we undertake begins at the strategic core. What defines your brand essence? What emotion should linger after someone leaves your space? What narrative are you crafting and does it resonate with the people who matter most?

Without crystalline objectives and a razor-sharp brand identity, art becomes wallpaper. With them, it becomes your signature.

Bespoke by necessity, never by choice

Your Michelin-starred restaurant has nothing in common with a cardiac care facility. Your concept store isn't a spa. Your boutique hotel isn't a corporate headquarters. And if they all feel the same, we need to talk – again.

This is precisely why we don't do templates. We operate as conceptualists and curators, not catalogue flippers. We identify artists whose vision aligns with yours, not just whose availability aligns with your timeline, and provide strategic guidance throughout the entire process. Consider us your sparring partner and colourful eminence in the background.

The diplomat in the room

Artists think in metaphors. Finance directors think in ROI. Architects think in spatial narratives. And everyone has an opinion about what "works".

We position ourselves as mediators and orchestrators between vision and execution, aligning expectations, ensuring equitable partnerships, and co-creating solutions that elevate rather than compromise. We are the advisor you want at the table, not the consultant who schedules meetings about scheduling meetings.

The perspective you are too close to see

When you've been staring at the same challenge for months, "innovative thinking" often means rearranging familiar elements. Fresh eyes see different possibilities entirely.

Our value lies in bringing that unfiltered external perspective, those lateral ideas that make you pause and reconsider. We help you reimagine what art integration can achieve, expand the boundaries of what's possible, and create intellectual space for creativity that serves your strategic intent. Because truly distinctive brands don't follow conventions. They rewrite them.

From art washing to art working

So, is art advisory a competitive advantage or just expensive virtue signaling? The answer depends entirely on whether you start with strategy or simply with budget.

Ready to explore what strategic art partnership could unlock for your brand? Let's have an exploratory conversation about possibilities you haven't considered yet. Because exceptional projects never start with "Let's do what everyone else is doing." but with "What if?".

Yours truly,

Margot

MD'A sidenote: French design studio Uchronia transforms ten stands at Marché Paul Bert Serpette, Paris' most memorable antiques market, for the 2025 Puces de Saint-Ouen festival. With carte blanche from the market, The architect-designer Julien Sebban explores paradox through inflatable antiques, levitating chairs, and unexpected interventions that celebrate instinct, chance, and aesthetic disruption. In collaboration with sellers and guest creators, the installation invites antique hunters to experience Paul Bert Sepette as unique space of creative freedom where history meets radical contemporary design.